Meta Ads Audit
Get more from your Facebook & Instagram ad spend with a personalised audit from a freelance Meta Ads specialist
No fluff - just clear, actionable insights to help you run smarter, more profitable campaigns.
What is a Meta Ads Audit?
A Meta Ads Audit is a strategic deep dive into your Facebook and Instagram advertising activity – designed to help you understand what’s driving results, what’s holding you back, and where you’re missing opportunities.
I’ll review your ad account with a fresh, expert perspective to uncover inefficiencies in your setup, targeting, creative, and performance. Whether you’re managing your ads in-house or working with a freelancer or agency, this audit provides an honest, detailed breakdown of what’s really going on behind the scenes.
There’s no generic advice or automated reports – just clear, personalised insight based on 13+ years of hands-on digital marketing experience. You’ll walk away with a practical action plan to improve your results, reduce wasted spend, and feel more confident in your Meta Ads strategy.
How Could a Meta Ads Audit Help You?
A Meta Ads Audit gives you clarity, direction, and confidence in your ad strategy – so you can stop second-guessing and start seeing better results.
✅ Cut wasted spend
Find out exactly where your budget is going – and where it’s being wasted – so you can invest in what’s actually working.
✅ Improve targeting
Uncover issues with audience overlap, poor segmentation, or missed retargeting opportunities that could be holding back performance.
✅ Boost creative performance
Get tailored feedback on your ad visuals, copy, and calls to action – with practical suggestions to improve engagement and conversions.
✅ Understand your metrics
Make sense of the numbers (CTR, CPC, CPA, ROAS) and learn how to use them to make smarter, more confident decisions.
✅ Get a clear action plan
Walk away with a prioritised list of fixes and recommendations, whether you’re managing ads yourself or working with someone else.
What's Included in a Meta Ads Audit
Full Campaign Review
I’ll dig into your account and assess everything from targeting to creative to budgets - identifying what’s working and what’s wasting your spend.
Campaign Structure & Objective Alignment
I’ll review your campaign objectives and structure to ensure everything supports your goals - and recommend tweaks to improve focus and flow.
Audience & Targeting Insights
Are you reaching the right people? I’ll flag issues like audience overlap, weak interest targeting, and missed retargeting opportunities.
Account Settings & Pixel Check
From attribution windows to pixel tracking and event setups, I’ll make sure your account is set up correctly to capture the right data.
Ad Creative & Copy Feedback
Get honest, practical suggestions to improve your visuals, messaging, and calls to action - based on performance, not guesswork.
Fix List & Priority Recommendations
You’ll receive a clear, prioritised action list to help you improve results - whether you manage ads yourself or work with a freelancer or agency.
Performance Breakdown
I’ll explain what your key metrics (CTR, CPC, CPA, ROAS) really mean - so you can make smarter, more informed decisions.
How Much Does a Meta Ads Audit Cost?
Investment: £399 (one-off fee)
Includes:
✔️ A full audit of your Meta ad account
✔️ A detailed PDF report with recommendations
✔️ A follow-up Zoom call to walk you through the findings
No ongoing commitment – just expert insight you can act on.
How Does a Meta Ads Audit Work?
01.
Request Your Audit
Request your audit by clicking the ‘Request Your Meta Ads Audit’ button above.
02.
Answer a Few Questions
I’ll send over a quick questionnaire about your goals and audience.
03.
Audit
I’ll dive into your Meta Ads account and start analysing.
04.
Receive Your Report
You’ll get a detailed PDF with my findings and recommendations.
05.
Follow-Up Call
We’ll jump on a Zoom call to talk through your audit and answer any questions.
06.
Take Action
Implement the changes yourself or work with me to make improvements. You’ll receive 20% off your first month of Meta Ads Management if you decide to continue working together on your Meta Ads.
Frequently Asked Questions
How long does the audit process take?
You’ll receive your audit within 5-7 working days of submitting your questionnaire and granting account access.
Will you implement the changes for me?
The audit is a standalone service, but if you’d like support implementing the recommendations, I offer Meta Ads consultancy and full campaign management too.
Is this audit suitable for small businesses?
Absolutely. My audits are designed to give practical, budget-conscious recommendations tailored to your business – no jargon, no overwhelm.
Can I ask questions after the audit?
Yes – your audit includes a follow-up Zoom call where we’ll go through the findings, recommendations, and any questions you have.
Ready to Improve Your Facebook Ad Performance?
Let’s uncover what’s holding your ads back and help you run campaigns that actually convert.