E-Commerce SEO Audit
Boost visibility. Drive more online sales.
Not getting enough traffic or conversions from search? An E-Commerce SEO Audit shows you exactly what’s holding your store back – and how to fix it for better rankings, more visibility, and increase sales.
What is an E-Commerce SEO Audit?
An e-commerce SEO Audit is a deep dive into how your online store performs in search engines. It uncovers technical, on-page, and off-page issues that could be stopping your products from ranking. I’ll review your site structure, product pages, keyword targeting, content, backlinks, and more.
Whether you’re on Shopify, WooCommerce, Squarespace, or another platform, this audit gives you practical steps to improve your search performance and attract more ready-to-buy customers.
Why SEO Matters for E-Commerce
Your customers are searching every day for the products you sell. If your store isn’t showing up – or is buried beneath competitors – you’re missing out on sales.
From homepage to product listings to collection pages, e-commerce SEO helps your entire website work harder to bring in organic traffic, boost conversions, and reduce reliance on ads.
What's Included in an E-Commerce SEO Audit
I carry out a manual, in-depth review of your site, not just an automated tool report.
Here’s what I’ll analyse:
Site Structure & Crawlability
Is your site easy for Google (and customers) to navigate? I’ll check your menus, URL structure, internal linking, and site architecture.
Benefit: Improved crawlability and user experience, helping search engines index your content properly.
Product Page Optimisation
I’ll review your product titles, meta data, descriptions, and schema markup.
Benefit: Better keyword targeting and visibility for your top-selling products.
Collection & Category Pages
These pages are key drivers of SEO traffic. I’ll assess how well they’re optimised for search and user intent.
Benefit: Stronger rankings for high-volume category keywords.
Keyword Targeting & Content Gaps
I’ll check what keywords you’re ranking for and highlight where there’s untapped opportunity.
Benefit: Clear priorities for content creation or optimisation.
Mobile & Page Speed Performance
Site speed and mobile UX are major SEO factors - especially for e-commerce.
Benefit: A faster, more user-friendly experience (and better conversion rates).
Technical SEO
From indexing issues to broken links, redirects, and HTTPS, I’ll make sure your technical foundations are solid.
Benefit: Fewer errors = better visibility in Google’s eyes.
Backlinks & Domain Authority
I’ll analyse the strength of your backlink profile and flag opportunities for growth.
Benefit: Build authority and trust with Google for long-term rankings.
Competitor Snapshot
I’ll take a look at what your closest e-commerce competitors are doing - and how you can do it better.
Benefit: Learn from the top performers in your niche.
Action Plan & Priority Checklist
A clear, no-jargon PDF report with prioritised recommendations you (or your team) can action straight away.
Benefit: No guesswork. Just a clear roadmap to better results.
Who Is This Audit For
This audit is perfect for UK-based e-commerce businesses looking to grow their organic traffic and sales. Whether you’re a startup, a scaling online store, or an established brand, this audit will help:
- Shopify, WooCommerce, Wix, Squarespace, and BigCommerce store owners
- Brands with new or underperforming product collections
- E-commerce businesses relying heavily on paid ads
- Online retailers with lots of SKUs but poor rankings
- Businesses planning a site migration or redesign
- Store owners who want clear, honest SEO advice (no fluff)
How Much Does an E-Commerce SEO Audit Cost?
Investment: £999
Includes a detailed, tailored PDF report and a follow-up call to talk through your results and next steps.
Need help implementing the changes? Ongoing SEO support packages are available.
How Does a SEO Audit Work?
02.
Questionnaire
I’ll ask for details about your store, audience, goals, and product focus.
03.
Audit
I’ll carry out a detailed, human-led review of your site and SEO performance.
04.
Report
You’ll receive a clear report with findings and prioritised recommendations.
05.
Zoom Call
We’ll jump on a 60-minute call to walk through everything and answer questions.
05.
Optional Support
Need help making the changes? Get 20% off your first month of ongoing SEO support if you book an audit.
Frequently Asked Questions
How long does the audit take?
Once you complete the short onboarding form, your audit will be ready within 5–7 working days.
Is this relevant for Shopify/WooCommerce/etc.?
Yes – all platforms are welcome. I’ll tailor the advice to your CMS and setup.
Can you help me fix the issues?
Absolutely. I offer monthly SEO support packages and 1:1 help implementing recommendations.
Is this better than a free SEO tool?
Definitely. This is a manual audit – by a real SEO expert with 13+ years’ experience – not a generic tool report.
Ready to Grow Your Online Store with SEO?
Let's make your products easier to find - by the people ready to buy.