Local SEO Audit
Get found my more local customers
Struggling to appear in local searches? A Local SEO Audit helps you understand what’s holding your business back – and how to fix it.
What is a Local SEO Audit?
A Local SEO Audit is a detailed review of how your business appears in local search results like Google Maps and “near me” searches. It looks at your visibility, local rankings, online reputation, and consistency across the web – all key factors that help local customers find and choose your business.
Whether you’re a brick-and-mortar business or local service provider, this audit is designed to help you stand out in your area.
Why Local SEO Matters
Whether you’re a shop, café, tradesperson, or service provider, being visible in your local area is essential. Google Maps, “near me” searches, and local directories drive footfall, phone calls, and enquiries.
But if your business isn’t showing up – or is buried under competitors – you could be missing out on a steady stream of ready-to-buy customers.
What's Included in a Local SEO Audit
Your audit goes beyond surface-level checks. I carry out a manual, in-depth review to uncover what’s holding your local visibility back – and exactly how to fix it.
Here’s what I’ll analyse and report on:
Google Business Profile Setup & Optimisation
I’ll review how your profile is currently set up, identify any missing or incorrect information, and suggest specific ways to improve your visibility in local map packs.
Benefit: Helps you appear in more “near me” and location-based searches.
Local Keyword Rankings & Visibility
I’ll check how your business ranks for key local terms and compare this to competitors in your area.
Benefit: Understand where you currently stand - and what keywords you need to target to move up.
NAP (Name, Address, Phone Number) Consistency
I’ll audit your business details across key directories and listings to ensure consistency - a vital trust signal for Google.
Benefit: Inconsistent info can hurt rankings. I’ll help you fix that.
On-Page SEO for Local Signals
I’ll review your website pages for local relevance - including title tags, meta descriptions, service area mentions, and location-based content.
Benefit: Optimised pages improve local visibility and help turn visitors into customers.
Local Citations & Backlinks
I’ll assess which directories, listings, and local sites link to your business - and where you’re missing out.
Benefit: High-quality local citations and backlinks strengthen your authority in Google's eyes.
Online Reviews & Reputation
I’ll evaluate your current review presence (especially on Google) and offer tips to help you collect more high-quality reviews.
Benefit: Strong reviews improve trust and can boost your local rankings.
Basic Technical SEO
I’ll check for common issues that affect local SEO performance - such as site speed, mobile responsiveness, crawlability, and HTTPS.
Benefit: These elements directly impact how well your site performs in local search.
Local Competitor Snapshot
I’ll identify a few key local competitors and compare how they’re performing in search.
Benefit: See what others are doing well - and how you can outperform them.
Action Plan & Priority Checklist
You’ll receive a clear, easy-to-follow PDF report with a prioritised list of recommendations - no jargon, no fluff.
Benefit: Know exactly what steps to take (or hand it over to me to action for you).
Who Is This Audit For
This audit is ideal for any UK-based business that relies on local customers – whether they visit you in person, find you through Google, or call to book your services.
Here are just a few examples:
- Independent shops & retailers
Want to stand out on Google Maps and attract more foot traffic? This audit helps highlight what’s missing and how to compete with nearby chains. - Cafés, restaurants & takeaways
Reviews, local visibility, and online menus matter more than ever. Get insights into how your listing appears – and how to get more bookings and calls. - Hair & beauty salons, barbers, wellness clinics
Make sure your business shows up when people search for treatments, appointments, or services in your area. - Tradespeople & service providers
Whether you’re a plumber, electrician, builder, decorator, or cleaner – showing up in local search can be the difference between a new lead and a missed opportunity. - Freelancers & consultants
If you work locally (like a photographer, tutor, VA, or therapist), improving your local SEO helps you get found by clients nearby. - Mobile or home-based businesses
Even if you don’t have a storefront, you can still appear in local search results and maps – if your SEO is set up correctly. - New businesses or rebrands
Just launched or changed your business details? A local SEO audit ensures everything is set up correctly from the start.
If your customers are based in your town, city, or service area, a Local SEO Audit will help you attract more of them.
How Much Does a Local SEO Audit Cost?
Investment: £449
Includes a detailed PDF report and follow-up call to go through your results, answer questions, and explain next steps.
Need help putting the recommendations into action? Ongoing support is available.
How Does a SEO Audit Work?
02.
Questionnaire
I’ll send you a quick questionnaire to learn more about your business, your target audience, and your goals. This helps me tailor the audit to your local area and priorities.
03.
Audit
I’ll carry out a detailed analysis of your online presence – analysing your Google Business Profile, website, local rankings, reviews, citations, and more.
04.
Report
You’ll receive a clear, jargon-free PDF report outlining my findings. It will include actionable recommendations and a prioritised list of next steps.
05.
Zoom Call
We’ll jump on a 30-minute Zoom call to talk through the results. This is your chance to ask questions and get clarity on what to do next.
05.
Follow-Up
Need help putting the recommendations into action? I offer ongoing SEO support packages – and as a thank-you for booking a Local SEO Audit, you’ll get 20% off your first month if you decide to continue working together.
Frequently Asked Questions
How long does the audit take?
Once I’ve received your completed questionnaire, your audit will be ready within 5-7 working days.
I've just set up my business, is now a good time to do this?
Definitely. If you’re just getting started, this audit can help you lay strong SEO foundations from the beginning, saving time and effort later.
What makes your audit different from those auto-generated ones?
This is a manual audit, done by me – not a tool. I look at your business holistically, not just technical errors, so your recommendations are realistic, useful, and tailored.
Can you help me implement the recommendations?
Yes, I offer flexible, affordable support packages if you’ve prefer to hand things over. You’ll always work directly with me.
Are you part of a big agency?
No, I’m a freelancer with over 13 years of digital marketing experience. You’ll get 1:1 Support and a completely personalised service (no templates, no generic advice).
Ready to Attract More Local Customers?
Let's make your business get seen where it matters most.