Local SEO Audit & Action Plan
Get found my more local customers
Struggling to appear in local searches? A Local SEO Audit helps you understand what’s holding your business back – and how to fix it.
What is a Local SEO Audit?
A Local SEO Audit looks at how your business appears in local search results such as Google Maps and “near me” searches, and identifies what’s helping or holding back your visibility.
It focuses on the key factors that influence whether local customers find and choose your business, including your Google Business Profile, local rankings, online reviews, and consistency across the web.
If your business relies on customers in a specific town, city, or service area, a Local SEO Audit helps you understand why you may not be showing up and where to focus first to make the biggest impact.
What's Included in a Local SEO Audit
Your audit goes beyond surface-level checks. I carry out a manual, in-depth review to uncover what’s holding your local visibility back – and exactly how to fix it.
Here’s what I’ll analyse and report on:
Google Business Profile Setup & Optimisation
Your Google Business Profile setup, including any missing or incorrect information and opportunities to improve visibility in local map results.
Local Keyword Rankings & Visibility
Your current visibility for relevant local search terms, highlighting where your business appears and where there are opportunities to improve.
Local Citations, Listings, and NAP Consistency
Your business information across key directories and local listings, including name, address, and phone number consistency, and opportunities to strengthen local authority.
On-Page SEO for Local Signals
Key website pages and local signals, including titles, metadata, service pages, and location-based content.
Online Reviews & Reputation
Your current review presence and how it affects trust and visibility in local search, including Google reviews and response activity.
Basic Technical SEO
Foundational technical factors that can affect local search visibility, including overall site health, site speed, and mobile usability.
Action Plan & Priority Checklist
A clear, prioritised PDF outlining what to fix first, what can wait, and where to focus for the biggest local impact.
Optional Walkthrough
The option of a short follow-up call or recorded walkthrough to talk through the findings and answer any questions.
Who Is This Audit For
This audit is designed for businesses that rely on customers within a specific local area, where visibility in Google Maps and “near me” searches directly affects whether someone finds you or chooses a competitor.
It’s particularly well suited to:
- Shops, cafés, restaurants, and hospitality businesses
- Salons, clinics, and appointment-based services
- Tradespeople and local service providers
Mobile or home-based businesses serving a defined town, city, or service area
If your customers are local and search online before choosing who to contact or visit, this audit will help you understand how visible your business really is.
How Much Does a Local SEO Audit Cost?
Investment: £349
A one-off Local SEO Audit with a clear, prioritised PDF report.
You’ll receive a clear breakdown of what’s working, what’s limiting local visibility, and where to focus for the biggest impact.
A walkthrough call or recorded video is optional if you’d like help talking through the findings.
How the Local SEO Audit Works
01.
Request the audit and complete a short questionnaire so I can understand your business, location, and priorities.
02.
I carry out a manual Local SEO Audit and prepare a clear, prioritised report highlighting what’s working, what’s limiting visibility, and where to focus.
03.
You receive the report, with the option of a walkthrough call or recorded video to talk through the findings and answer any questions.
Frequently Asked Questions
How long does the audit take?
Once I’ve received your completed questionnaire, your audit will be ready within 5-7 working days.
I've just set up my business, is now a good time to do this?
Definitely. If you’re just getting started, this audit can help you lay strong SEO foundations from the beginning, saving time and effort later.
What makes your local search audit different from those auto-generated ones?
This is a manual audit, carried out by me, not a tool. I look at how your business actually appears in local search and focus on practical improvements rather than generic technical scores.
Can you help me implement the recommendations?
Yes. If you’d like help implementing the recommendations, I can provide a one-off quote for specific fixes or offer ongoing SEO support if needed. The audit works as a standalone service, and any further support is completely optional.
Do I need any technical knowledge to understand the audit?
No. The audit is written in plain English and focuses on clear explanations and priorities, so you can understand what’s holding visibility back and what to do next, even if SEO isn’t your area.
Ready to Attract More Local Customers?
Let's make your business get seen where it matters most.