SEO Audit for Service Businesses
Get found by the people who need your services most
Not getting enough leads from search engines? A Service Business SEO Audit will uncover what’s holding your website back – and give you a clear plan to boost visibility, attract more enquiries, and grow your client base beyond your local area.
What is a Service Business SEO Audit?
This audit is a comprehensive review of your website’s SEO performance, designed specifically for service providers who operate nationally or across multiple locations. Whether you offer coaching, legal support, trades, or creative services, this audit will assess how well your site is set up to attract, convert, and retain the right kind of visitors.
I’ll evaluate everything from your website structure and content to rankings, user experience, and technical health, with tailored recommendations for improvement.
Note: This is not a Local SEO Audit focused on maps or local packs. It’s built for service-based businesses that need to compete on a regional or national scale, whether you operate across the UK or service clientlys remotely.
Why SEO Matters for Service-Based Businesses
Even if you don’t have a physical storefront, your business still needs to show up in search, especially on a national level. When someone searches for your service from anywhere in the UK, your website should appear prominently.
A strong SEO strategy ensures your business is discoverable beyond your immediate location, helping you attract high-quality leads across the country, whether you have one site, multiple locations, or offer services online.
What's Included in the Audit
Here’s what I’ll manually review and report on:
Website Content & Relevance
Are your services clearly explained? Does your content speak to your ideal client and include relevant keywords?
Benefit: Improve clarity, relevance, and engagement.
Keyword Rankings & Visibility
See how you’re performing in search for the terms your audience is using – and where you’re being outranked.
Benefit: Identify keyword gaps and ranking opportunities.
On-Page SEO
I’ll check title tags, meta descriptions, headers, and internal linking across your service pages.
Benefit: Improve click-through rates and search relevance.
User Experience & Conversion Signals
I’ll evaluate how easy your site is to navigate and whether it encourages enquiries.
Benefit: Turn more visitors into leads.
Online Reputation & Reviews
If applicable, I’ll assess how your reviews are helping (or hurting) your credibility.
Benefit: Boost trust with social proof.
Backlink Profile
I’ll check for any issues like site speed, mobile responsiveness, crawl errors, and HTTPS.
Benefit: Make sure your site performs well and is accessible.
Technical SEO
I’ll check for common issues that affect local SEO performance - such as site speed, mobile responsiveness, crawlability, and HTTPS.
Benefit: These elements directly impact how well your site performs in local search.
Competitor Snapshot
A quick look at a few competitors to compare strengths and weaknesses.
Benefit: Learn what others are doing – and how you can stand out.
Action Plan & Priority Checklist
You’ll get a PDF report with clear, actionable steps tailored to your business and goals.
Benefit: Know what to do next, or hand it over to me to implement.
Who Is This Audit For
This audit is ideal for UK-wide service providers who want to attract more enquiries through organic search – especially those targeting a national audience or operating in multiple service areas.
Whether you serve clients remotely, operate across multiple cities, or want to grow your brand reach, this audit will help you improve visibility and drive consistent leads.
Perfect for:
- Coaches & Consultant
- Freelancers (copywriters, VAs, designers)
- Legal, Financial or Business Advisors
- Health & Wellness Practitioners
- Creative & Professional Services
- National Service Brands with Multiple Locations
- Any business offering services via bookings, enquiries, or consultations
Whether you’re a solo freelancer or a small team serving a broad market, this audit will help you turn your website into a lead-generating machine.
How Much Does It Cost?
Investment: £649
Includes a detailed PDF report and a follow-up call to go through your results, answer questions, and explain next steps.
Want help with implementation? Ongoing SEO support packages are available.
How Does a SEO Audit Work?
02.
Questionnaire
I’ll send over a short form to learn more about your business, services, and audience.
03.
Audit
I’ll analyse your SEO performance and tailor findings to your niche and goals.
04.
Report
Receive a clear, jargon-free report with prioritised next steps.
05.
Zoom Call
We’ll walk through the results, answer your questions, and discuss your options.
05.
Follow-Up
If you need help actioning the recommendations, I can support you on an ongoing basis – with 20% off your first month.
Frequently Asked Questions
Is this suitable if I offer services online only?
Yes – this audit is designed for national visibility, whether you work from one location or deliver services entirely online.
Do you use tools or do it manually?
This is a 100% manual audit – not an auto-generated PDF. I look at your business holistically and provide tailored, useful recommendations.
Can you help me implement the changes?
Absolutely. I offer flexible SEO support retainers depending on your needs and goals.
What if I’m looking for a different type of SEO support?
This audit is best suited to national or multi-location service providers. If that’s not quite right for you, here are some other options:
Need a quick, focused session instead? Check out the SEO Power Hour – a one-off call to get strategic advice or troubleshoot issues.
Targeting a specific local area? My Local SEO Audit focuses on improving visibility in map listings and local search results.
Run an online store? The E-commerce SEO Audit is built specifically to help product-based businesses improve rankings, drive traffic, and increase conversions.
Still not sure which one fits? Feel free to get in touch, and I’ll point you in the right direction.
Ready to Make Your Website Work Harder for You?
Let’s make sure your services are getting found by the people who need them – across the UK.