Social Media Audit

Are your social media efforts paying off?

A Social Media Audit helps you evaluate your current social media strategy, identify gaps, and unlock opportunities to improve your presence across platforms like Facebook, Instagram and LinkedIn. If you’re not seeing the results you expected or need guidance on how to optimise your social media performance, this audit is the perfect solution for you.

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What is a Social Media Audit?

A Social Media Audit is a comprehensive review of your social media accounts and strategies.

It provides insights into how well your social media efforts align with your business goals, audience expectations, and current industry trends. By analysing your activity across social platforms, I’ll help you identify what’s working, what’s not, and the best steps to improve engagement, reach, and conversions.

Who is a Social Media Audit for?

This service is ideal for businesses that want to:

  • Optimise social media efforts: Identify strengths and weaknesses in your current social media strategy.
  • Improve engagement: Increase interactions, reach, and meaningful connections with your audience.
  • Track ROI: Measure the success of your social media campaigns and content.
  • Reassess Strategy: Make sure your social media aligns with your overall marketing and business goals.

What's Included in the Social Media Audit

First Impressions Check

  • Immediate takeaways from profiles
  • Clarity of messaging - is it instantly clear what you offer?
  • Do the platforms feel current, credible, and engaging?
  • Visual impact and consistency at a glance

    • Profile & Branding Review

  • Profile picture, bio, handle, contact details, links, and cover image analysis
  • Branding consistency across all platforms
  • Link-in bio optimisation (where relevant)
  • Action button / CTA usage

    • Platform Selection & Relevance

  • Review of which platforms you're using
  • Are they the right platforms for your goals and audience?
  • Platform specific recommendations

    • Performance Metrics Overview

  • Key metrics by platform (followers, reach, engagement rate, etc)
  • Month-by-month or quarter-over-quarter trends

    • Content Audit

  • Review of your recent content: visuals, captions, tone, value
  • Identify top-performing posts
  • Content gaps and opportunities
  • Posting consistency and frequency
  • Quality and relevance to audience
  • Caption quality and call-to-action usage

    • Audience Insights

  • Audience demographics (age, gender, location, interests)
  • Alignment with target audience
  • Audience behaviour and engagement patterns

    • Engagement Analysis

  • Review of likes, comments, shares, saves, replies, and mentions
  • Response time and community management
  • Sentiment analysis (are comments positive, neutral, negative?)

    • Competitor Benchmarking

  • Analysis of 2-3 main competitors
  • What types of content are working for them?
  • Engagement rate comparison
  • Strategic insights and differentiation opportunities

    • Growth & Optimisation Opportunities

  • Specific actions to improve visibility, engagement, and conversion
  • Suggested tools or scheduling platforms
  • Content ideas and campaigns to test

    • Paid Social Ads Audit (Additional Cost)

  • Performance review of Meta Ads (Facebook/Instagram)
  • Targeting effectiveness
  • Creative review (imagery, copy, CTAs)
  • Budget efficiency and ROAS
  • Recommendations for improvement

    • How Much Does a Social Media Audit Cost?

    Investment: from £465

    The cost includes an audit of up to 2 social media channels that you are currently utilising.

    Additional channels can be added at a rate of £99 per channel.

    Audits take time and involve a lot of in-depth work, so I invoice 50% upfront before getting started. The remaining 50% will be invoiced once the audit is complete.

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    How Does a SEO Audit Work?

    01.

    Book Your Audit

    Click the ‘BOOK NOW’ button to book your Social Media Audit.

    02.

    Questionnaire

    After you’ve booked your audit, I’ll send you a brief questionnaire to complete, to give me a good understanding of your business, social media objectives, customers and competitors.

    03.

    Audit

    I’ll review your social media accounts in detail and pull together a report tailored to your brand.

    04.

    Report

    You’ll receive a clear, jargon-free PDF report with practical recommendations and ideas.

    05.

    Zoom Call

    We’ll have a follow-up call via Zoom to discuss my findings and the next steps. This is optional, but I’d highly recommend it to get the most out of your audit.

    06.

    Apply Changes

    Use the insights to refine your strategy, or take advantage of 20% off your first month of social media management if you’d like supporting putting the recommendations into action. 

    Frequently Asked Questions

    How long will the Social Media Audit take?

    The audit process typically takes 5-7 business days, depending on the number of platforms and the complexity of your current strategy.

    I can audit Facebook, Instagram, Pinterest and LinkedIn. The standard audit includes up to 2 platforms, but I can add more if needed.

    I provide you with practical, easy-to-understand recommendations. If you’d like ongoing help with implementing changes, I offer flexible social media management support packages.

    Book Your Social Media Audit Now

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