Content Audit Services
Actionable website content audits tailored to your goals
Your content has a job to do - attract, engage, and convert. But if it’s outdated, misaligned, or underperforming, it could be holding your business back. I’m a content audit expert with 13+ years of digital marketing experience. My tailored content audit services help you uncover what’s working, what’s not, and what needs to change so your website starts working harder for your business.
What is a Website Content Audit?
A website content audit is a strategic review of your site’s content to evaluate its quality, performance, and alignment with your marketing goals.
My audits combine data-driven insights with expert human analysis. This means no generic checklists – just personalised recommendations to help your content perform better.
During your audit, I’ll assess:
- Top performers: What content is hitting the mark with your audience
- Hidden opportunities: Pages with potential to rank or convert better
- Content consolidation: Where combining pages could create stronger resources
- Content retirement: Which pieces are outdated or unnecessary
- Strategic gaps: What’s missing in your current content strategy
A content audit isn’t about nitpicking grammar – it’s about website content analysis that unlocks results.
Why Do I Need a Content Audit?
Your website content shapes how your audience sees your business. A thoughtful, strategic review can improve clarity, consistency, user experience, and SEO.
A website content audit is ideal if:
- You wrote your site yourself and want expert feedback
- Your content feels inconsistent after years of updates
- You’ve updated your services or audience but not your copy
- You’re unsure whether your content is persuasive or user-friendly
- Your website isn’t converting traffic into leads or sales
And you don’t need to be a marketer to benefit — I’ll provide a clear, jargon-free action plan.
What Does a Website Content Audit Include?
Every content audit is tailored, but typically includes:
Comprehensive Website Content Review
An in-depth look at your content’s structure, tone, clarity, and alignment with your business goals.
Content Gap & Competitor Analysis
We’ll identify missing topics, underused keywords, and opportunities to strengthen your content strategy.
On-Page SEO & Performance Analysis
A full review of how your content performs in search: keyword use, metadata, internal linking, and more.
Actionable Recommendations & Strategy
You’ll receive a clear, prioritised roadmap covering what to keep, improve, combine or remove - all explained in plain language.
Areas I Assess Include:
- Title tags & meta descriptions
- Headings and page structure
- Content depth and readability
- SEO alignment and keyword usage
- Calls to action
- Internal linking
- Image relevance & optimisation
- UX and content flow
Your final report includes a detailed website content analysis and an actionable plan to guide your next steps.
📄 Delivered as a PDF
💬 Includes a follow-up Zoom call (60 mins)
What are the Benefits of a Website Content Audit
Content audits help you:
✅ Deliver clearer messaging that connects with your audience
✅ Strengthen your calls to action
✅ Improve consistency in tone, style, and structure
✅ Remove or update outdated or underperforming content
✅ Improve website UX and navigation
✅ Enhance SEO performance and ranking potential
You’ll walk away with an actionable content audit – not just a list of issues, but a strategic plan you can implement.
Website Content Audit Pricing
Investment: from £399
Includes the full audit, written report, and follow-up Zoom call.
Ready for clearer, stronger, more effective website content?
Content Audit Process: What to Expect
01.
Book Your Audit
Click ‘Book Now’ to secure your audit.
02.
Questionnaire
You’ll complete a short form so I understand your business and goals. I’ll also request access to Google Analytics and Search Console.
03.
Audit
I’ll review your content page by page, assessing both performance and presentation.
04.
Report
You’ll receive a detailed report including clear insights and a prioritised action plan.
05.
Zoom Call
We’ll hop on a call to go through the findings and answer your questions.
05.
Next Steps
Implement the changes yourself, pass them to your copywriter or work with me to improve your content.
Content Audit vs. SEO Audit
A content audit focuses on your website’s messaging, clarity, and structure. It looks at how well your content speaks to your audience, supports your goals, and encourages action.
A SEO audit reviews the technical health of your site — things like crawlability, page speed, meta tags, and how easily search engines can access and understand your content.
They work beautifully together: one improves the message, the other improves the delivery.
Need both? I offer combined audits – just get in touch for a custom quote.
Frequently Asked Questions
How long does a content audit take?
You’ll receive your content audit report within 7–10 working days after booking and sharing access.
Will you help me re-write my content afterwards?
That’s not included in the audit, but yes – if you’d like help turning the recommendations in refreshed, conversion-focused copy, I can quote separately for copywriting support or include it in a retainer.
What is the goal of a content audit?
To identify what’s working, what needs improvement, and how to make your content more effective for both users and search engines.
Will a content audit improve my SEO?
Absolutely. Many SEO improvements come from better content. By optimising relevance, keyword use, structure, and engagement, you boost your chances of ranking.
Why is a content audit important?
It ensures your website content stays aligned with your audience’s needs, your brand, and current SEO best practices — helping you grow more effectively.
How much does a content audit cost?
My content audits start from £449, which includes a full review of your website content, a detailed written report, and a follow-up Zoom call to go through the findings and next steps.
The final cost depends on factors like:
- The number of pages to be reviewed
- The size and complexity of your website
- Whether you need content strategy guidance alongside the audit
- Any additional services you’d like to bundle in (e.g. SEO audit)
If you’d like a tailored quote, just get in touch and I’ll ask a few quick questions to provide an accurate price based on your website and goals.
Book Your Website Content Audit Now
Start making your content clearer, more compelling, and more strategic.