Digital Marketing Audit
Unlock your online potential with a comprehensive digital marketing audit
With digital marketing, there's always room for improvement. The pace of change is fast when it comes to digital channels, which means that you need to constantly adapt to stay ahead of the competitor and boost growth.
This is where a digital marketing audit comes in.
What is a Digital Marketing Audit?
A digital marketing audit is a comprehensive review of your current marketing efforts across all the channels you’re using (or thinking about using). I’ll assess your website, content, social media, email, and ads to see:
- What’s working
- What’s underperforming
- What’s missing
- And where the best opportunities are
You’ll receive expert, honest feedback – without fluff or fear tactics – plus a practical action plan that makes moving forward easier.
Who is this for?
A digital marketing audit is a great fit for:
- Small business owners doing their own marketing and feeling unsure
- Marketing teams who want a second opinion or a fresh perspective
- Businesses that are preparing to invest more into digital marketing but want to get the foundations right first
- Anyone who feels like they’re doing “all the things” but not seeing results
You don’t need to be tech-savvy or have a big team – I’ll walk you through it all in plain English.
What are the Benefits of a Digital Audit?
Even if you think your marketing performance is on track, there’s always room for improvement.
Some of the key benefits of a digital audit are to:
- Get an expert, objective view of your online presence
- Spot what’s holding you back or costing you time/money
- Identify quick wins and longer-term opportunities
- Refocus your efforts on what’s driving results
- Feel more confident in your marketing decisions
This audit helps you stop guessing and start marketing smarter.
What's Included in a Digital Marketing Audit
I’ll review all aspects of your website and online marketing activities to provide you with an in-depth understanding of your current performance, analysing your efforts both quantitatively and qualitatively to identify areas to pursue and address, and an actionable improvement plan.
Website
Content
SEO
Social Media
Email Marketing (if applicable)
Paid Ads (Google or Meta) (if applicable)
Analytics & Tracking
Final Deliverables
You'll get a detailed report, a prioritised action list, and a 60 minute follow up call to walkthrough everything and answer your questions.
How Much Does a Digital Marketing Cost?
Investment: from £1,125
This cost includes a full audit, a written report and a one hour follow-up call.
Audits take time and involve a lot of in-depth work, so I invoice 50% upfront before getting started. The remaining 50% will be invoiced once the audit is complete.
How Does a Digital Marketing Audit Work?
02.
Questionnaire
Before undertaking the audit, I’ll send you a brief questionnaire to complete. This is so I can get an understanding of your business, aims, and objectives. I’ll also ask for access to any relevant platforms (website, email tool, ad account, etc)
03.
Audit
I’ll spend time auditing your digital presence with a fine-tooth comb, from your homepage to your hashtags. You’ll receive a clear, actionable report within 7-10 business days.
04.
Report
I’ll email you a PDF report of my findings, with recommendations and action points. All my recommendations will have a priority category and an explanation on impact.
05.
Zoom Call
We’ll meet via Zoom to discuss the findings of the report, and answer your questions. This usually takes around 60 minutes.
06.
Follow-Up
Use the insights to implement the improvements yourself, or take advantage of 20% off your first month of digital marketing support if you’d like help putting the recommendations into action.
Want Help Putting the Plan into Action?
Your audit will give you a clear picture of where your digital marketing stands – and exactly what to do next. But if you’re short on time, capacity, or would prefer not to do it alone, I can help.
Many clients choose to roll straight into a monthly digital marketing support package, where I become your on-call digital marketing partner.
My flexible Digital Marketing Support retainers start from £660/month.
You choose how many hours you need each month, and I’ll prioritise the work based on your audit findings.
Plus, receive 20% off your first month when booked following a Digital Marketing Audit.
Frequently Asked Questions
How long does the audit take?
The full audit typically takes 7-10 working days from the time you provide access*.
*I’ll need read-only access to your organisation’s accounts such as Google Analytics, Google Search Console, Google Ads, Social media platforms, and email marketing, etc.
Can you help me with implementation too?
Implementation isn’t included in the audit, but I offer monthly retainers where I can help action the findings – whether that’s updating your website, improving your email flows, or managing your social media and ads.
What if I'm not using the channels listed?
No problem – I’ll tailor the audit to what you’re currently using (or want to use). If you’re not running ads or email campaigns, I’ll focus more deeply on your website, content and social strategy.