Digital Marketing Planning & Strategy for Small Business
For small businesses that want to pause, think things through, and take a more considered approach to their digital marketing planning.
A More Considered Approach to Digital Marketing
Many small businesses find themselves making marketing decisions as they go. They react to what feels urgent, try different channels, or follow advice from multiple places without a clear plan.
Taking a more considered approach gives you the space to step back and look at the bigger picture. It’s about reviewing what’s already working, what isn’t delivering as much value, and deciding where your time and effort are best spent. It also helps you identify what doesn’t need attention right now, so you’re not trying to do everything at once.
This approach is useful whether you’re starting from scratch or trying to make sense of activity that’s already running. It helps ensure your time, energy, and budget are being used deliberately, rather than spread thin or pulled in too many directions.
It doesn’t mean overcomplicating things or starting from scratch. It simply helps you move forward with clearer priorities and more confidence, whatever stage your business is at.
Planning & Strategy Services
Strategy Sprint
£295 (one-time fee)
A focused, one-off strategy session designed to help you step back and make sense of your digital marketing.
Before the session, you’ll complete a pre-session questionnaire so I can understand your business, goals, and priorities. I’ll also review your website and current digital marketing activity at a high level, so our time together is spent on what matters most.
The session itself is structured and focused on clarifying your priorities, sense-checking ideas, and deciding where to focus next.
After the session, you’ll receive a written summary capturing the key points discussed, recommended areas of focus, and clear next steps.
The Strategy Sprint includes:
This is a good fit if you want:
Digital Marketing Planning & Strategy
From £895
A structured planning project designed to help you step back, review your digital marketing, and create a clear plan to guide your decisions.
This service involves taking time to understand your business, review your current digital marketing activity, and think through your goals, priorities, and constraints across more than one session.
The focus is on clarity and structure — helping you decide where to focus your time and budget, what to deprioritise, and how different parts of your marketing should work together.
Planning & Strategy includes:
This is a good fit if you want:
Why Work With Me
I’m a freelance digital marketing consultant with over 13 years’ experience helping small businesses make clearer, more confident marketing decisions.
I’ve worked across B2B and B2C businesses, including local, service-based, and e-commerce brands. That experience means I’m comfortable looking at the bigger picture and tailoring advice to different business models, rather than relying on generic frameworks or templates.
I take a practical, planning-first approach. I help you step back, review what’s working and what isn’t, and decide where your time and effort are best spent. My role is to help you make informed decisions, not to push you towards a particular channel or service.
Because I work directly with clients, the support you get is straightforward and consistent. You’re working with someone who understands your context, asks the right questions, and helps you make sensible decisions about what to focus on now.
Frequently Asked Questions
What’s the difference between the Strategy Sprint and Planning & Strategy?
The Strategy Sprint is a focused session designed to give you quick clarity and direction. It’s useful if you need help prioritising your marketing, sense-checking ideas, or deciding what to focus on next.
Planning & Strategy is a deeper, more structured piece of work. It involves a more detailed review of your current activity and results in a tailored plan and roadmap to guide your marketing over the coming months.
The main difference is the level of depth. The Strategy Sprint focuses on clarity and priorities, while Planning & Strategy provides a more comprehensive plan to work from.
Are these services suitable for startups?
They can be, depending on your stage.
Startups often use the Strategy Sprint to get clarity on priorities and decide where to focus their marketing early on. Planning & Strategy is usually a better fit once there’s some activity or data to review and a clearer idea of what you want to achieve.
What types of business do you work with?
I typically work with small businesses, including service-based businesses, local businesses, and small e-commerce brands.
Most clients are at a stage where they’re already doing some marketing but feel unclear about what’s working, what to prioritise, or where to invest next. My approach is practical and tailored, rather than one-size-fits-all.
How long does the planning and strategy process take?
The Strategy Sprint is delivered as a single, focused session, with preparation beforehand and a written summary afterwards.
Planning & Strategy projects usually take place over a few weeks, depending on the scope of work and availability. This allows time for review, planning, and a walkthrough of the final recommendations.
Timings are always agreed upfront so you know what to expect.
Can you help if I need assistance putting the plan into action?
Yes. Some clients choose to implement the plan themselves, while others ask for support with specific areas such as SEO, ads, CRO, or ongoing digital marketing.
There’s no obligation to continue beyond the planning stage. If you do want support putting the plan into action, we can discuss what that might look like once your priorities are clear, or you can explore my digital marketing services.
Ready to take a smarter approach to your digital marketing?
Contact me below and let’s chat about your project.