Digital Marketing Strategy & Consultancy
Strategic support tailored to your business – from a freelance digital marketing consultant you can trust.
Whether you need a full digital marketing strategy or flexible consultancy support, I help you cut through the noise, focus on what really works, and move your marketing forward with confidence.
Need clarity, direction, or expert led input on your digital marketing?
Whether you’re starting from scratch or trying to make sense of what’s already running, I help small businesses take a more strategic approach — so your time, energy and budget actually deliver results.
With over 13 years of experience across SEO, PPC, email marketing, content, CRO and more, I bring both the big-picture thinking and the hands-on experience to guide your marketing forward.
Freelance Digital Marketing Strategy & Consultancy Services
Digital Marketing Strategy
A comprehensive, done-for-you strategy tailored to your goals, audience, and budget.
If you’re launching something new, pivoting direction, or feeling overwhelmed by too many ideas, this service gives you total clarity and a clear path forward. You'll walk away with a practical, focused strategy you can start implementing straight away.
This is ideal for you if:
What’s included:
1. Discovery call to understand your business, audience & goals
2. Audit of your current marketing activity and competitor landscape
3. Clear goals, KPIs & customer journey insights
4. A tailored strategy document with channel, messaging & budget recommendations
5. A prioritised roadmap with next steps and timeline
6. Review session to walk through your plan together
7. Optional follow-up check-in for support or accountability
📝 Get a strategic plan that makes sense for your business - no fluff, no jargon, just a clear path to better results.
Digital Marketing Consultancy
Flexible, expert support to keep your marketing moving in the right direction.
Already marketing your business but need some guidance, a second opinion, or fresh ideas? This flexible consultancy service gives you access to senior-level strategic support without the cost of a full-time hire.
This is ideal for you if:
Consultancy is completely tailored to you. That might be:
🧠 Think of me as your freelance marketing partner - someone who understands your goals, can offer an outside perspective, and helps you make confident decisions.
Need Hands-On Support Too?
Strategy is the starting point, but implementation is where the results come from.
If you need help putting the plan into action, I offer flexible freelance digital marketing support across:
- Search engine optimisation (SEO)
- Meta Ads & Google Ads
- Email marketing & automation
- Website CRO & analytics
Explore ongoing support options or get in touch to build a plan that works for you.
Who I Work With
Your marketing strategy and support will be shaped around your business model, audience, and goals.
Local Businesses
I help local businesses improve visibility in local search, build trust through reviews, and attract nearby customers using SEO, social media, and local advertising.
E-commerce Businesses
For online stores, we’ll focus on increasing traffic, reducing cart abandonment, improving conversion rates, and building long-term customer loyalty through email and retargeting.
Service-Based Businesses
I’ll help you position yourself as the go-to expert, attract high-quality leads, and convert enquiries into paying clients using content marketing, SEO, and lead nurturing.
Why Work with Me?
When it comes to digital marketing, you need more than generic advice — you need someone who understands your goals, sees the bigger picture, and gets things done. That’s where I come in.
With over a decade of hands-on experience, I offer a practical, flexible alternative to agencies – providing strategic clarity and support that’s actually useful (and jargon-free).
What you can expect:
✅ 13+ years of cross-channel experience – from SEO and PPC to CRO, email, and more
✅ Freelance flexibility with senior-level expertise
✅ Clear, actionable advice – no fluff, theory, or templates
✅ Honest, transparent communication (no upsells or jargon)
✅ Affordable, personalised support tailored to your business goals
Frequently Asked Questions
What’s the difference between your strategy and consultancy services?
The strategy service is a one-off, done-for-you plan – ideal when you need clarity and direction. Consultancy is more flexible and ongoing, offering strategic input, reviews, or mentoring whenever you need it.
What’s included in a digital marketing strategy?
You’ll get a detailed roadmap tailored to your business, including an audit, audience and competitor research, KPI setting, channel recommendations, a timeline, and a bespoke strategy document. We’ll also review it together so you’re confident moving forward.
How flexible is consultancy support?
Very! You can book a one-off session, set up monthly check-ins, or get in touch whenever you want to explore a new idea or tackle a challenge. There’s no fixed format – it’s shaped around your needs.
Do you offer implementation support too?
Yes – I provide freelance digital marketing support across SEO, CRO, PPC, email, and more. If you’re looking for consistent help, my Monthly Digital Marketing Support service is a flexible option where I adapt each month’s activity to your current goals. I also offer ad hoc support if you just need help now and then.
Can I switch from consultancy to strategy (or vice versa)?
Absolutely. Some clients start with a strategy and later book consultancy sessions for check-ins. Others begin with consultancy and later request a full strategic plan. It’s all tailored to what works for you.
Can I start with a digital marketing audit instead?
Yes! A standalone digital marketing audit is a great place to begin if you’re not ready for a full strategy. You can always upgrade later.
Ready to Take a Smarter Approach to Digital Marketing?
Whether you need a one-off strategy or a trusted consultant on call, let’s talk about how I can help move your marketing forward.