Freelance Email Marketing Services

Strategic email marketing support that helps you grow your list, increase conversions, and build long-term customer loyalty.

From automated flows to campaign planning, get freelance email marketing services tailored to your business and your goals - without agency overheads.

Why Email Marketing Still Works in 2025

Email marketing isn’t dead – it’s evolving. In a digital world filled with social algorithms, rising ad costs, and short attention spans, email remains one of the most direct, cost-effective, and reliable ways to connect with your audience.

Unlike social media, you own your list – giving you full control over how and when you engage with subscribers. With inboxes now more curated and personalised, email marketing is no longer about blasting generic promotions. Instead, it’s about delivering relevant, timely content that builds trust and drives action.

Here’s why email still matters:

  • It lands directly in their inbox – not buried in a feed or blocked by algorithms
  • It builds familiarity and loyalty – staying top-of-mind with your audience
  • It’s measurable and optimisable – track what works and improve over time
  • It works across the customer journey – from welcome emails to post-purchase flows
  • It’s one of the highest-ROI channels – perfect for small businesses with limited budgets

Whether you’re nurturing leads, increasing repeat purchases, or recovering abandoned carts, a strategic email marketing setup can turn browsers into buyers – and buyers into loyal fans.

The Numbers Speak for Themselves

💸 £35.41 ROI for every £1 spend on email marketing (DMA UK)

📈 Email converts 3x better than social media (Campaign Monitor)

🛒 Abandoned cart emails recover 10–15% of lost sales (Omnisend)

🎯 Segmented campaigns drive up to 760% more revenue (HubSpot)

Email Marketing Services & Packages

I offer flexible, freelance email support – whether you’re starting from scratch, looking to optimise your flows, or need expert management each month.

Email Audit

£399 (one-time fee)

A detailed review of your email marketing setup with actionable insights and a follow-up call to walk you through recommendations.

What’s included:

  • Strategy review
  • List health & engagement review
  • Content & design audit
  • Subject lines & CTA review
  • Mobile optimisation
  • Automation performance
  • Key metric tracking
  • Testing & experimentation

    Best for: E-commerce or service-based businesses generating revenue from email but looking to improve results and efficiency.

  • Email Flows

    From £799 (one-time fee)

    Build or optimise high-performing email flows that convert - written, designed, segmented, and technically implemented.

    Popular flows:

  • Welcome series
  • Abandoned cart
  • Post-purchase
  • Re-engagement
  • Cross-sell / upsell
  • Back-in-stock alerts
  • Birthday / anniversary
  • Win-back campaigns

    Best for: Brands building their automation foundation or refreshing underperforming flows.

  • Ongoing Email Support

    From £500/month (3 month minimum)

    Hands-on, consistent email support that aligns with your campaigns, seasons, and business goals.

    Includes:

  • Monthly campaign planning
  • Conversion-focused copywriting
  • Mobile-optimised, branded designs
  • Smart scheduling & segmentation
  • A/B testing & continuous improvement
  • Email list growth & hygiene
  • Monthly performance reports
  • Strategy calls

    Best for: Busy small businesses or e-commerce teams looking for done-for-you email marketing without hiring in-house.

  • Frequently Asked Questions

    Do you work with my existing email platform?

    I specialise in Klaviyo, Mailchimp and MailerLite. If you’re using a different tool, get in touch – I may already be familiar or can guide you through switching platforms.

    Yes. I can help you create lead magnets, set up signup forms, and implement list-building strategies that attract quality subscribers and keep them engaged.

    Sustainable email marketing success doesn’t happen overnight. A 3-month minimum gives us time to implement, test, refine, and grow your results – rather than chasing short-term fixes.

    Absolutely – when done right. Email offers some of the highest ROI in marketing and works seamlessly alongside other channels to drive consistent, long-term revenue.

    I work with e-commerce brands, service-based businesses, and SMEs looking for flexible, expert support. Whether you’re launching, scaling, or want to get more from your emails, I can help.

    Ready to see better results from email?

    Let’s chat about what your business needs - and how email can drive more value, more sales, and more connection.