Freelance Meta Ads Services

Meta Ads support across Facebook & Instagram, with services built for smarter spend, better performance and ongoing optimisation.

Partner with a freelance Meta Ads specialist to run campaigns that are structured, measurable and optimised for growth. From one-off setup support to hands-on management.

Why Invest in Meta Ads?

Meta’s advertising ecosystem – which includes Facebook, Instagram, Messenger, and the Audience Network – gives businesses powerful tools to connect with the right people at the right time. Here’s why investing in Meta Ads can drive meaningful growth for your brand:

  • Unmatched Reach
    With billions of active users across its platforms, Meta lets you connect with potential customers where they already spend time – whether they’re scrolling Instagram, watching Stories, or checking Facebook.
  • Advanced Targeting Capabilities
    Meta Ads go beyond basic demographics. You can reach people based on interests, behaviours, purchase intent, location, and even past interactions with your website or content, making every ad more relevant and efficient.
  • Engaging Ad Formats
    From image and video ads to carousels, reels, and collection ads, Meta offers creative formats designed to capture attention and encourage clicks, saves, shares, and conversions.
  • Budget-Friendly & Scalable
    You don’t need a huge budget to get started. With the right strategy, Meta Ads can deliver strong returns even with modest ad spend, and scale as your business grows.
  • Measurable Results in Real Time
    Track performance instantly. Meta’s reporting tools show you what’s working (and what’s not), so you can make data-driven decisions and continuously improve results.

Freelance Meta Ads Management Services

Work with a freelance Meta Ads specialist to run campaigns across Facebook and Instagram with a focus on performance, testing and continual optimisation. Whether you’re launching ads for the first time or looking to scale, there’s a service to match your goals and experience level.

Meta Ads Power Hour

£125 (one-time fee)

A focused, high-impact 1:1 Zoom session designed to give you clarity, answers and practical guidance.

Before the call, you’ll complete a short form to outline your goals and what you’d like help with. If you’re already running ads, you can grant temporary access for a light review, so we can dive straight into what matters most on the day.

In your Meta Ads Power Hour, we can focus on the areas most important to you, such as:

  • Review the specific areas you need help with
  • Identify what’s limiting performance
  • Assess and recommend improvements to targeting, objectives, messaging or creatives
  • Troubleshoot delivery issues
  • Prioritise quick wins and high-impact actions
  • Summary of recommended next steps after the session

    This session is designed to give you clarity, direction and practical next steps. If you need deeper support, you’re welcome to explore my other Meta Ads services.

  • Meta Ads Campaign Setup

    From £600 (one-time fee)

    A complete Meta Ads setup designed for clarity, control and confident launching. Ideal for businesses new to Meta Ads or those who want a clean rebuild without guesswork or wasted experimentation.

    You’ll get campaigns structured with intent from day one — aligned to your goals, audiences and creative assets. This lets you launch confidently, with structure instead of guesswork.

    What’s included:

  • Strategy + goals call
  • Audience research + targeting setup
  • Campaign + ad set build
  • Ad copywriting + creative asset placement
  • Conversion tracking review or setup
  • Go-live support + 14 days post-launch support
  • Handover session to walk through setup + next steps

    Pricing begins at £600 for straightforward setups using existing creative assets. More complex builds can be scoped and quoted after a short discovery call.

  • Meta Ads Management

    From £500/month

    Ongoing Meta Ads management focused on performance, efficiency and continuous improvement, without agency overheads or long-term contracts.

    Ideal if you want someone to actively manage, optimise and grow your campaigns for you. You stay focused on the business — I take care of the strategy, testing and day-to-day optimisation.

    Management typically includes:

  • Ongoing optimisation + cost/bid efficiency
  • Campaign, ad set + audience refinement
  • Ad creative and messaging updates
  • Testing of creatives, formats and angles
  • Conversion tracking setup or review
  • Landing page guidance for improved conversions
  • Monthly reports with insights + clear priorities
  • Quarterly strategy review call

    Pricing starts from £500/month depending on campaign volume, creative requirements and ad spend. We'll confirm scope on a short discovery call.

  • Not sure which service is right for you?

    Contact me, and I’ll help you decide based on your setup, goals and budget.

    Why work with a Freelance Meta Ads Specialist?

    If you’re looking for more than a generic agency experience, working with a freelancer offers focused, strategic support tailored to your business, rather than a one-size-fits-all approach.

    • Tailored, one-on-one support – no account handovers or agency layers. Just direct access to the person running your campaigns.
    • Transparent pricing and flexible options – choose the level of support that suits your budget and business goals.
    • 13+ years of digital marketing experience – bringing strategic insight and hands-on expertise across a range of industries.
    • Consistent communication and clear reporting – stay informed with monthly updates and jargon-free insights.
    • Strategy that adapts as you grow – campaigns evolve in line with your goals, performance data, and audience trends.
    • Integrated digital strategy – your Meta Ads don’t run in isolation; they’re part of a cohesive plan to attract, engage, and convert your ideal customers.

    Frequently Asked Questions

    What’s the difference between setup and management?

    My campaign setup service gets your Meta Ads built and launched with a strong structure, clear targeting and tracking in place. It’s ideal if you want a solid foundation that you can run and optimise in-house moving forward.

    Management goes a step further. It’s ongoing optimisation, testing and refinement over time — perfect if you want someone to actively improve performance, scale campaigns and manage the day-to-day for you.

    Ongoing Facebook Ads Management is billed month to month with a 30-day notice period if you wish to pause or stop. This gives flexibility without long contracts, while still providing continuity for growth.

    There’s no simple rule. Small budgets can work, but results depend on competition, audience size, offer and how focused the strategy is. It also depends on what you consider a small budget — £300 means something very different to £3,000. With a refined setup and realistic expectations, limited spend can still drive valuable results.

    Yes, I work with both new and existing Meta ad accounts. If you already have campaigns running, I’ll review your setup, performance, tracking and creative to understand what’s working and what isn’t. From there, I can optimise what you have or build new campaigns if a fresh structure would perform better.

    If you’re starting from scratch, I can set everything up for you with a clean, organised foundation.

    Yes. Accurate tracking is essential for performance. I can help set up the Meta Pixel, troubleshoot issues, and make sure events are recording correctly in Events Manager so you can make informed, data-led decisions.

    Ready to get more from your Meta Ads?

    Let’s work together to improve your ad performance and reach the right audience with confidence.