Local SEO Services for Small Businesses
Boost Your Local Visibility and Attract More Customers
Get found by local customers on Google Maps and search with expert freelance support tailored for small businesses.
What is Local SEO?
Local SEO is a specialised branch of search engine optimisation that focuses on helping your business appear in location-based searches on platforms like Google Search and Google Maps. When someone nearby searches for products or services you offer – like “best hairdresser near me” or “emergency plumber in [town]” – local SEO ensures your business is visible in those results.
Unlike general SEO, which targets broad, often national keywords, Local SEO zeroes in on your geographic area. It involves optimising various elements including your Google Business Profile, local keywords, website content, citations (business listings), reviews, and backlinks – everything that signals to search engines that your business is relevant and trustworthy for local queries.
The result? You appear in the coveted “local pack” – the top three Google Maps listings displayed for local searches – which significantly increases your chances of being seen, clicked, and contacted by customers in your community.
Why is Local SEO Important?
Local SEO helps your business connect with people searching for your services in your area. Whether you’re a hair salon, plumber, bakery, or local service provider, your potential customers are already using Google to find businesses like yours.
Without local SEO, your business could be missing out on valuable visibility – even if you’re the best at what you do. With the right strategy, you can:
- Show up in the top Google Maps listings
- Drive more calls, website visits, and foot traffic
- Build trust through reviews and consistent online presence
- Stay ahead of competitors in your area
If you serve customers in a specific location, local SEO is one of the most impactful and affordable marketing strategies you can invest in.
SEO Services for Local Businesses
Tailored support to suit your local SEO goals and budget
Whether you’re just starting out or looking to grow your presence in local search results, these core services are designed to give you expert guidance, actionable insights, or ongoing support – depending on what you need most.
SEO Power Hour
£125 (one-time fee)
A focused 60-minute session to tackle your biggest local SEO challenges and provide actionable advice you can implement right away. Whether you're looking to optimise your Google Business Profile, uncover quick website wins, or plan your next steps, the SEO Power Hour is tailored to your business.
What’s included:
Ideal for: Small business owners who want expert advice without a long-term commitment, or those looking to kickstart their local SEO with clear, practical steps.
Local SEO Audit
From £299 (one-time fee)
A thorough analysis of your local SEO presence to uncover strengths, weaknesses, and opportunities for improvement. This audit covers your Google Business Profile, website, keywords, citations, and competitors, giving you a clear roadmap to boost your visibility and attract more local customers.
What’s included:
Ideal for: Businesses wanting a complete picture of their local SEO health, with clear next steps to drive more traffic and grow locally.
Ongoing SEO Support
From £450/month (3 month minimum)
Hands-on monthly support to continually improve your local SEO. This includes Google Business Profile management, content optimisation, citation building, and regular performance reports - so your local visibility grows month after month, without the stress of managing it all yourself.
What’s included:
Ideal for: Businesses that want consistent, expert-led local SEO management to grow sustainably and stay visible in their area.
Other Local SEO Services
Looking for something more specific?
If you need help with a particular aspect of local SEO – like setting up or optimising your Google Business Profile, identifying the local keywords you should be targeting, or building citations -these add-on services can complement your main strategy or be booked individually.
Google Business Profile Setup & Optimisation
Get your Google Business Profile set up or fully optimised to stand out in local searches and the Google Maps 3-pack.
Local Keyword Research
Identify the best keywords your customers use to find businesses like yours - and optimise your content to target them effectively.
Location Landing Pages
Create optimised pages for multiple service areas or locations to expand your local reach and attract customers from nearby towns.
Link Building & Citations
Boost your local authority by building quality backlinks and consistent business listings across key local directories.
Not Sure Which Service Is Right for You?
Get in touch for a quick chat, and I’ll guide you to the most suitable option for your business.
Work With an Experienced Local SEO Consultant
With over 13 years of experience in digital marketing, I specialise in helping small businesses grow their visibility in their local area through clear, practical SEO strategies – without the agency fluff.
When you work with me, you get:
- Honest advice tailored to your business
- Hands-on support from a UK-based freelancer
- Transparent pricing with no unnecessary add-ons
- Flexible service options depending on your needs
Whether you’re just getting started or want to build on your existing SEO efforts, I’ll help you create a strategy that gets results.
Frequently Asked Questions
What is the difference between local SEO and national SEO?
Local SEO focuses on improving your visibility for location-based searches, connecting you with nearby customers. Regular SEO tends to target broader, often national or global searches.
Is local SEO worth the investment?
Absolutely. If your business relies on local customers, investing in local SEO can lead to more visibility, more leads, and ultimately more sales. It’s one of the most effective ways to grow your presence in your area.
How does Google Business Profile impact local SEO?
Your Google Business Profile is essential for appearing in local search results and Google Maps. Optimising it helps you rank higher and attract more clicks, calls, and visits.
How long does it take to see results from local SEO?
You’ll typically see noticeable improvements within 3–6 months. However, it can be quicker depending on factors like your competition, the current state of your website and Google Business Profile, and how consistently you implement optimisations.
Can you help me optimise my Google Business Profile?
Absolutely! I offer setup and optimisation services to ensure your profile is fully optimised and working hard to attract local customers.
Do I need to create location-specific pages?
If your business serves multiple towns or cities, location-specific pages can help you rank in each of those areas. I can help you create and optimise these pages to increase your local visibility
How much do local SEO services cost?
Local SEO services start at £125 for a SEO Power Hour, £299 for a Local SEO Audit, and from £450/month for ongoing support. If you have specific requirements or need something more bespoke, please get in touch and we can discuss a tailored solution that fits your business and budget.
Ready to Attract More Local Customers?
Whether you need a one-off session, a full audit, or ongoing SEO support, I’m here to help your business grow locally.