Custom Marketing Reporting Dashboards
Bring your key marketing, website and sales data together in one clear dashboard, so you can quickly see what’s working and where your budget is being spent.
I build custom Looker Studio dashboards that make your marketing reporting clearer, simpler and easier to use.
Tired of piecing reports together from different platforms?
My marketing reporting dashboard service is designed for small businesses and ecommerce brands that want clearer reporting across Google Analytics 4, Google Search Console, Google Ads, Meta Ads, email marketing and website sales or enquiry data.
When your website data sits in Google Analytics 4 (GA4), ad performance is split between Meta Ads and Google Ads, SEO data lives in Google Search Console, and sales or enquiries are tracked somewhere else entirely, it can be difficult to get a clear view of your marketing performance.
You might be checking several platforms each month, exporting figures into spreadsheets, or relying on screenshots from different reports that do not quite tell the full story. This can make it harder to understand which channels are driving enquiries, where sales are coming from, and whether your marketing budget is being spent in the right places.
A custom marketing reporting dashboard brings the most useful data together in one place, helping you review performance more easily and make decisions with more confidence.
Instead of getting lost in separate reports, you can focus on the numbers that actually matter to your business.
Marketing data brought together in one place
Your dashboard can be built around the marketing platforms and data sources that are most useful to your business.
Rather than using a generic template, I’ll work with you to understand what you need to see regularly, which platforms matter most, and which KPIs are genuinely useful for reviewing performance. The aim is to create a dashboard that feels clear and practical, not overloaded with unnecessary charts.
Depending on your setup, this may include data from platforms such as:
- Google Analytics 4 (GA4)
- Google Search Console
- Google Ads
- Meta Ads
- email marketing platforms such as Mailchimp, Klaviyo or Brevo
- ecommerce platforms such as Shopify or WooCommerce
- website enquiries or form submissions
This could mean bringing together website traffic, advertising spend, leads, sales, email performance and SEO visibility, so you have a more complete view of how your marketing is performing.
Each dashboard is scoped around agreed data sources and reporting requirements, so the final report stays focused, useful and manageable.
What your dashboard could show
Website performance
Traffic, users, landing pages, conversions and key website engagement metrics from Google Analytics 4.
Ecommerce performance
Orders, revenue, conversion rate, product performance and repeat purchase data from your ecommerce platform.
SEO performance
Review Google Search Console clicks, impressions, keyword visibility, landing page performance and organic search trends.
Paid ads performance
See spend, clicks, leads, purchases, ROAS, cost per result and campaign performance across Google Ads and Meta Ads.
Email marketing performance
Email campaign results, flow performance, revenue, orders and conversion data from platforms such as Klaviyo, Mailchimp or Brevo.
Monthly marketing overview
Get a clear summary of key KPIs, channel comparisons, month-on-month performance and where results are coming from.
Designed for practical small business marketing reporting
This service is best suited to small businesses, ecommerce brands and marketing teams that want clearer reporting across their main marketing channels.
It is designed for practical marketing reporting, rather than large-scale business intelligence projects, custom databases or complex data engineering builds.
The focus is on creating a dashboard that is easy to use, easy to understand and genuinely helpful for reviewing performance.
Whether you need a clearer monthly marketing report, a paid ads performance dashboard, or a more complete view of your website, SEO, email and ecommerce results, the aim is to make your reporting easier to understand and easier to use.
What’s included in a dashboard build
Each project is scoped individually, but a typical dashboard build may include:
- a short discovery call to understand your reporting needs
- review of your current platforms and available data
- recommended dashboard structure
- setup of agreed data connections
- custom Looker Studio dashboard build
- KPI summaries, filters and reporting sections
- one round of amendments
- handover call or walkthrough video
If tracking or data-quality issues are identified during the project, I can advise on what needs to be fixed. Any additional tracking setup, data repair or platform configuration would usually be quoted separately.
Where useful, I can also advise on which KPIs are worth including, how to structure the dashboard, and how to avoid reporting becoming overly complicated.
Frequently Asked Questions
How much does a marketing reporting dashboard cost?
Marketing reporting dashboards are quoted individually, as the cost depends on the platforms you use, the number of data sources, and the level of reporting required.
Before quoting, I’ll ask a few questions about your current setup so I can recommend a dashboard structure that is useful, realistic and properly scoped.
What platforms can you include?
Dashboards can include data from platforms such as Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads, email marketing platforms such as Mailchimp, Klaviyo or Brevo, ecommerce platforms such as Shopify or WooCommerce, and Google Sheets, depending on your setup and the agreed scope.
Are dashboards built in Looker Studio?
Yes. Dashboards are usually built in Looker Studio, formerly known as Google Data Studio. This allows your key marketing data to be brought together in one clear, interactive report.
Is Looker Studio the same as Google Data Studio?
Yes. Google Data Studio was renamed Looker Studio. I use Looker Studio to build custom marketing reporting dashboards for platforms such as GA4, Google Ads, Meta Ads, Google Search Console, email marketing platforms and ecommerce websites.
Can you create ecommerce reporting dashboards?
Yes. For ecommerce businesses, dashboards can include useful reporting around revenue, orders, conversion rate, advertising performance, email marketing and repeat purchases, depending on the platforms you use and the data available.
Can you fix tracking issues as part of the dashboard build?
If tracking or data-quality issues are spotted during the project, I can advise on what needs to be fixed. Any additional tracking setup, data repair or platform configuration would usually be quoted separately.
Want clearer marketing reporting?
If you’re tired of checking multiple platforms just to understand what’s happening, a custom marketing reporting dashboard could help bring everything together.
Send me a message with the platforms you currently use and what you’d like to understand from your reporting, and I’ll let you know what kind of dashboard would make sense.